In the world of tourism marketing, the balance between effective promotion and the preservation of cultural authenticity is a delicate one. This workshop addresses the complexities and challenges of brand and influencer communications about destinations, focusing on how these discourses can sometimes oversimplify or distort the historical and cultural reality of places. Marketing professionals, local decision-makers, cultural heritage experts and affected communities are invited to explore the impacts of these communication strategies.
This event aims to provide strategies and tools for professionals wishing to promote destinations responsibly and respectfully. Discussions will encourage critical reflection on current practices and propose innovative approaches for more authentic communication that respects the cultural identity of the places being promoted.